1️⃣ Guessing the Size Instead of Measuring
It’s tempting to eyeball your product and hope it fits in the box or pouch you’ve chosen — but that’s the quickest way to waste money and materials.
Fix: Always measure your product (length, width, height) and compare it to the inner dimensions of your packaging.
2️⃣ Choosing Packaging by ml or Weight
We see this often: people ask for a “150ml pouch” without realizing that capacity depends on the shape and density of the product.
Fix: Focus on measurements (e.g. 10x15cm pouch) instead of volume. If you’re unsure, contact us — we’ll help you find the right fit for your product.
3️⃣ Overlooking Branding
Plain packaging gets the job done, but it doesn’t help your brand stand out.
Fix: Add small branding touches like a sticker, thank-you card, or tissue paper. These small details make your customer’s unboxing feel more special and memorable.
4️⃣ Ignoring Protection for Fragile Items
Cute doesn’t count if the product arrives broken or dented.
Fix: Use bubble wrap, tissue, or shredded paper to fill empty spaces inside the box.
5️⃣ Using Oversized Packaging
Bigger isn’t better when it comes to packaging. Oversized boxes cost more to ship and can make your product look smaller.
Fix: Choose packaging that fits snugly. It looks more professional and saves you money on courier costs.
6️⃣ Not Thinking About the Unboxing Experience
Customers love that “wow” moment when they open a package. If your packaging looks rushed or messy, it can make your brand feel less premium.
Fix: Keep it neat — add a layer of tissue, a thank-you card, or a simple ribbon. It’s not about spending more; it’s about presentation.
7️⃣ Forgetting About Sustainability
More and more customers care about eco-friendly packaging.
Fix: Choose recyclable or reusable options like kraft boxes or mylar pouches that can be repurposed. Mention “eco-friendly” in your product listing — it’s a selling point!
The Takeaway
Your packaging is part of your product. Taking a few extra minutes to measure, brand, and protect your items can turn a simple order into an experience your customers remember.
At In The Box, we’re here to help you find packaging that fits perfectly, looks beautiful, and leaves a lasting impression.
