Corporate gifting is more than just a gesture, it’s a strategy. Whether you’re thanking loyal clients, celebrating employees, or strengthening business relationships, the right gift can leave a lasting impression.
But here’s the secret: it’s not only about what you give, it’s about how you give it. From thoughtful presentation to intentional packaging, every detail contributes to how your gift is received.
We’ve seen how packaging can transform a simple token of appreciation into a memorable experience. Here’s your step-by-step guide to getting corporate gifting right this season.
Step 1: Understand the purpose behind your gift
Before choosing a single item, ask yourself why you’re gifting.
-
Is it to thank loyal clients for their support?
-
To celebrate your team’s hard work?
-
Or to make a great first impression with new partners?
The purpose helps shape your budget, tone, and even your packaging style. A client thank-you gift might lean toward elegant minimalism, while a staff appreciation box could be fun and colourful.
Step 2: Choose gifts that align with your brand
Your corporate gift should reflect who you are as a company.
If your brand is eco-conscious, consider sustainable items wrapped in kraft boxes or eco-friendly gift bags. If you’re a luxury brand, opt for sleek packaging with PVC sleeves and custom printing for that high-end touch.
You don’t have to reinvent the wheel — sometimes simple, useful items (like candles, notebooks, mugs or gourmet snacks) become meaningful when presented beautifully.
Step 3: Invest in beautiful presentation
A beautifully packaged gift elevates even the simplest of contents. It’s the unboxing moment that creates the “wow.”
Here are some tried-and-tested packaging options we love at In The Box:
-
Sliding Kraft Boxes with PVC Sleeves — A modern way to present gifts, with a subtle reveal effect.
-
E-Flute Kraft Boxes — Perfect for sturdier items, and can easily be customized with ribbons or printed branding.
-
PVC Gift Bags — Sleek and transparent, ideal for corporate events or hampers.
-
Tags, Twine & Finishing Touches — Because small details make a big difference.
If you’d like to add your logo, message, or design, good news, we print directly onto boxes! A subtle logo or message can turn packaging into brand storytelling.
Step 4: Personalize where possible
A handwritten note. A tag with your client’s name. A quote that reflects your brand values.
These little touches transform a transactional gift into something personal. Recipients remember the effort — not just the item.
Tip: Include your business card or a small insert that explains the meaning behind your gift (“crafted to thank you for being part of our journey this year”).
Don't forget to plan ahead!
Corporate gifting tends to peak around year-end. Don’t wait until November to start planning!
-
Order your boxes and packaging supplies early.
-
Prepare your branded elements in advance (printing, stickers, ribbon colours).
-
Create a checklist for what goes inside each box.
Planning ensures you don’t miss deadlines — and your gifts arrive looking as polished as your brand.
💬 Final thoughts
Corporate gifting doesn’t have to be complicated. When done thoughtfully, it’s one of the simplest and most meaningful ways to build relationships that last.
At In The Box, we believe that presentation speaks volumes. From sliding boxes and kraft bags to custom-printed packaging, we’re here to help you turn every gift into a memorable moment.
So as you plan your next client drop or employee appreciation box, start with the box, and let the story unfold from there.
