Your packaging does more than get your products from A to B. It protects your products, represents your brand, and creates a memorable first impression.
Here are 7 common packaging mistakes and how to avoid them.
1. Choosing the Wrong Size Box
Using a box that's too large means spending more on packaging, filler, and shipping. Too small, and your products could arrive damaged.
ā Tip: Click here to use our new 'Box Finder' search function to find the best fit for your products
2. Forgetting Product Protection
No matter how beautiful your packaging looks, it's not doing its job if your product arrives broken. Fill the open spaces with box fillers to prevent damages.
3. Missing a Branding Opportunity
Every parcel is a chance to market your business. We live in a digital age where everyone shares everything. Pretty packaging is more likely to be shared.
4. Spending Too Much Too Soon
Premium packaging isn't always necessary when you're just starting out. Sometimes it's better to stick to the basics in the beginning.Ā
5. Ignoring Sustainability
More and more customers are now looking for packaging that's recyclable and responsibly sourced. Luckily, most of our packaging is already recyclable.
6. Being Inconsistent
Different boxes, colours, and materials for every order can make your brand feel less professional. Try to stick to a colour palette and general theme.
7. Not Including Packaging Cost In Selling Price
It's easy to forget that the box your product goes into is part of the cost price. Forgetting to include the packaging price in your cost price could mean that you're missing out of profits.
Whether you're shipping candles, skincare, baked goods, clothing, gifts, or subscription boxes, choosing the right packaging can save you money, protect your products, and help your brand stand out.